Sneaker Trends 2024/2025: Asics and New Balance Dominate Streetwear

In sneaker culture, trends change every season, but this 2024/2025, two brands are taking center stage: Asics and New Balance. These brands, with a long history in sportswear, have re-emerged strongly on the urban scene, thanks to their ability to fuse style, comfort, and exclusivity.
What makes them so special this year?

Exclusive Collaborations: A New Level of Creativity

ASICS and New Balance have embraced collaborations with some of the most influential designers and streetwear brands. Names like Kith, JJJJound, and Aime Leon Dore have elevated the aesthetics of their models, creating pieces that are not only trendy but also collectible.

Limited Editions: Exclusivity in Every Detail

If there's one thing sneakerheads value, it's exclusivity. Limited editions from ASICS and New Balance have made a real difference this year, offering sneakers in very short runs and with premium materials. From revamping classic silhouettes to introducing new models, these editions sell out quickly, becoming true collector's gems.

New Silhouettes and Reinvented Classics

Among the standout models are the ASICS Gel-Lyte III and the New Balance 990v3, which remain fan favorites, but this year they come in new colors and materials that make them even more appealing. These brands have also managed to make their models not only look good but are also incredibly comfortable, making them a perfect option for both everyday wear and to complete any streetwear look.

The Trend Continues to Grow in 2025

What started as a trend in 2024 shows no signs of slowing down for 2025. With more collaborations on the horizon and exclusive releases on the way, it's a great time to keep an eye on new drops from ASICS and New Balance. If you don't have a pair in your collection yet, it's time to get one!